Don’t just be the person who owns or runs a hospitality business. You can be an “expert” in one of your passions or hobbies. You should have already considered your Ideal Guest to be someone who likes the same things that you do. This makes attracting guests easier.
If you are a super-fan of something, then guests will more likely want to come at your attraction or hotel, if they feel the experience will enhance some aspect of their fan-dom. If you love woodworking, for example, have woodworking demonstrations on a regular basis. Have examples of fine woodworking as décor or decoration in your hotel.
You can tailor events with other woodworking experts and create content about woodworking for your blog and newsletter.
Even if you are a chain hotel, you can run your personal social media and content channels as a local expert. Your ideal guest may choose to stay at your hotel simply because you are there.
This can work for most types of tourism businesses. If you run tours, either as a guide/operator, or managing a team of guides, have a very specific focus for your business.
For example, when the book, “The DaVinci Code” came out, several tour companies in Paris and other regions in the book started tours that were specifically geared towards the sites mentioned.
“The Lord of the Rings” movies, filmed in New Zealand, had the same effect, with tour companies taking visitors to the areas where filming was done. There is still a “Hobbiton” exterior set there that you can visit.