Personal Branding Tip – Pick a Specific Niche

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Fifty Shades of Fame #5

Pick a specific niche in travel and then pick a subset of that niche for what you want to be an authority in. You won’t do very well if you pick a large niche like “Paris Travel” but if you come at it from a specific angle like personal finance for people who have no money or for college students then you’ve gotten down to a subset of the niche where you can actually establish yourself as an authority.

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