Like it or not, “travel influencer” is a bona fide job in the tech-savvy, heavily filtered age of Instagram and Snapchat. These perma-sightseers have racked up serious air miles and follower counts with their impossibly aspirational snaps of sunsets and cityscapes. And though you likely want to scoff at their so-called “careers” (it’s just envy, admit it), they now carry so much clout even Forbes is recognising them. Forbes‘ infamous annual Rich List has just been joined by its first […]
Fifty Shades of Fame #10 Another with method of marking yourself is video marketing. I’m sure you’ve heard of YouTube. It’s the second largest search engine in the world. It’s owned by Google, which means that videos ther get higher rankings automatically. If you are regularly creating videos about your subject, you can do them as slideshow videos or you can do “talking head” videos where you were visible on the screen, like the ones I’m doing lately. I would […]
Fifty Shades of Fame #8 There are four basic types of content you can create: writing, video, audio, and images. You need to pick the one that suits you best to be your main focus, and do the others as a supplement to help with your social media and/or blogging efforts.
Current events can be a great way to drive traffic to your website. If you have a blog and you are including current events in a blog post, you might be able to get a small part of the huge traffic that comes with current events. Here are some of the ways that you can use news articles or current events to drive traffic to your site. First, make sure that you are getting the latest current events. You should […]
If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to […]
When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are. But what about Angelina Jolie? David Beckham? Tim Ferriss? How about Pat Flynn? Or Hulk Hogan? Because actually, these are brands too. We know the […]
Promoting your website online is terrific but there are actually are some reasons that you should promote it offline as well. You can get quite a bit of traffic by promoting offline, depending on what your URL actually is and how you advertise it. Obviously, you need to generate some interest with the way that you’re distributing your URL. When you have the perfect set up, here are five real-world ideas to get the word out there. Put your […]
Fifty Shades of Fame #7 Make sure that whatever your niche is that you look somewhat appropriate for it. If you work for a corporate hotel chain, your persona may have to be a bit dressed up. If your brand involves luxury travel, then very nice casual clothing with high-end accessories and grooming will be what you need. If it’s more budget or adventure-oriented, then there are particular looks for that. Try to meet your “tribe’s” expectation of what you […]