Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on […]
This is the second lesson in my “How to Write a Book”series, telling you how to speak your book, instead of typing it.
This article explains one of the reasons you need to be “known” and market with “personality.” People don’t want faceless corporate chains – they want to work with real people. CMO by Adobe recently caught up with Virgin Holidays’ head of customer experience to ask him how they were going about delivering exceptional experiences for […]
This is the first in a series showing how I write my non-fiction books. Watch while I show you my process.
I’m going to start writing a new book next week, and I’m inviting you to see how I do it. – No charge! I’ll show you the exact steps I go through, from start to finish. Stay tuned!
A friend and I were chatting about his personal brand. He’s a teacher and he wants to build a personal brand in his subject…leadership. So I told him to create content. Several weeks later, he put out his first video. And my response was “Man, you gotta put out content a lot faster. The tortoise […]
David Meerman Scott coined the term “newsjacking” to describe tying in to current news with your story. Normally, it’s a very good idea. During a disaster or other terrible happening, the normal method of newsjacking will just make you look like an insensitive opportunist. That’s probably not what you want. It’s a difficult time to […]
Whether it’s a group of influencers exploring a thousand-year-old mountaintop mosque in Tunisia or hiking through the Atacama Desert in Chile, the winners of the United Nations World Tourism Organization’s annual video competition show off each country’s landscapes and how seeing them with friends makes all the difference. The UN agency announced the winners earlier […]
Whether you liked or hated him, you have to admit Hugh Hefner blazed his own trail like very few people do … until he passed away yesterday at the Playboy Mansion in Los Angeles. “Hef” was not only a perve in a bathrobe, he was also a visionary entrepreneur and a great illustration of what […]
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