Personal branding is one of those things that brings up a lot of different thoughts to different people. From the perspective I’m using, personal branding is about becoming an influencer or a brand ambassador for your hospitality business. If you search YouTube for Instagram or any number of other social media sites you can find all sorts of influencers, bloggers or vloggers who are putting out content that helps people with their travels or helps them find out interesting things […]
You have a personal brand, whether you want to admit it or not. Most people just go through life with no strategy, and let other people think what they will about them. In the current world, “fame” is the most important currency a person can have. It’s the reason Donald Trump is the President of the United States and Kendall Jenner is the youngest female billionaire ever. Not everyone wants or needs that level of fame, but most people would […]
I am a guy who’s very multifaceted and there are several different things that I can help hospitality and tourism folks with. Publicity is one of those, Small Business Marketing: along those lines because I owned my own business for 17 years and learned all the marketing the hard way, and Personal Branding, which is something that I worked with while I was a solopreneur, running my own business. So I’ve decided to pick one of those to be my […]
Since it’s St. Patrick’s Day weekend, I thought this would be appropriate: One of the oldest marketing tricks in the book is to design your marketing campaigns around holiday promotions. Yet, most tourism businesses do very few strategic marketing campaigns to make the most of the holiday sales tradition in the marketplace. The fact that many businesses do not take advantage of this trend means they leave thousands of dollars in profit on the table each and every year. […]
Here’s just another reason you need to take control of your marketing and not rely on the OTAs to do the work for you: Ranking of hotels is not optimised to show best results for the consumer, but to achieve maximum profit for OTAs. According to a study by the Center for European Economic Research (ZEW), hotels are given inferior positions in the search results, for example if they quote cheaper prices on their own website. “Not every positioning and […]
“Today the campfire is called a computer or a television … Drama goes back to the beginning of civilization around the campfire, where the tribe comes together, and they say, “My God, did you see what blah blah did with that mountain lion today?” And the other guy says, “I’ll tell you one better than that.” … [W}e tell stories that unite the tribe. We reinforce our tribal unity. We say, this is how we do things here.” David Mamet, MasterClass.com
The one thing you and I don’t have, many travel agents today don’t have much of either – and that’s time. More and more agents know the value of their time. Author and motivational speaker Simon Sinek, the keynote speaker at opening Virtuoso Travel Week, told the audience he doesn’t take clients who want him prove how he can help them. He says he only takes clients who trust him and share his values. Matthew Upchurch, chairman and CEO of […]
Telling stories is one of humankind’s abiding, defining impulses. The cave paintings at Lascaux in France and the Aboriginal wall paintings in Australia’s Kakadu National Park are very early examples of this—of people trying to make sense of their experience, and trying to share the sense they make. So when you become a travel storyteller, you’re tapping into one of the deepest and richest veins of the human experience. Read the rest of the story HERE.