Before we jump in and show you how to create simple content marketing, it’s crucial to understand your audience in a more granular viewpoint. In this video we are going to dive in to gaining a clear inside of your audience. Don’t worry there’s going to be practical information on what to do step-by-step.
There are all sorts of content marketing – but the goal here is to keep it simple but with a powerful message that will attract and engage the right audience. We’ll also discuss what you need to get started on this blueprint.
“We attribute much to chance meetings, refer to them as turning points in our life, but these encounters could never have occurred had we not made ourselves ready for them. If we possessed more awareness, these fortuitous encounters would yield still greater rewards. It is only at certain unpredictable times that we are fully attuned, […]
“Flying from one capital city to another is not travel to me. Travel, especially in Africa, must be overland and must involve the crossing of borders — negotiating on land, usually on foot, the national frontier. That experience teaches a great deal about the state of the country. Of course, it’s sometimes dangerous and always […]
“Reading old travel books or novels set in faraway places, spinning globes, unfolding maps, playing world music, eating in ethnic restaurants, meeting friends in cafes whose calls hold the soul-talk of decades — all these things are part of never-ending travel practice, not unlike doing scales on a piano, shooting free-throws, or meditating. These are […]
Personal branding is one of those things that brings up a lot of different thoughts to different people. From the perspective I’m using, personal branding is about becoming an influencer or a brand ambassador for your hospitality business. If you search YouTube for Instagram or any number of other social media sites you can find […]
You have a personal brand, whether you want to admit it or not. Most people just go through life with no strategy, and let other people think what they will about them. In the current world, “fame” is the most important currency a person can have. It’s the reason Donald Trump is the President of […]
I am a guy who’s very multifaceted and there are several different things that I can help hospitality and tourism folks with. Publicity is one of those, Small Business Marketing: along those lines because I owned my own business for 17 years and learned all the marketing the hard way, and Personal Branding, which is […]