Why should someone do business with you as opposed to someone else?
Since it’s St. Patrick’s Day weekend, I thought this would be appropriate: One of the oldest marketing tricks in the book is to design your marketing campaigns around holiday promotions. Yet, most tourism businesses do very few strategic marketing campaigns to make the most of the holiday sales tradition in the marketplace. The fact that many businesses do not take advantage of this trend means they leave thousands of dollars in profit on the table each and every year. […]
Today, March 14, 2019, I’m starting a personal challenge to see how far I can extend my reach to people in travel, tourism, and hospitality in the next 80 days. I’ll be posting lots of useful content on all of my channels, including my blog at mallorymedia.com of course. The point of this experiment is to follow various expert advice on how to increase your following on carious channels to see how well it all works. You can sign up […]
Here’s just another reason you need to take control of your marketing and not rely on the OTAs to do the work for you: Ranking of hotels is not optimised to show best results for the consumer, but to achieve maximum profit for OTAs. According to a study by the Center for European Economic Research (ZEW), hotels are given inferior positions in the search results, for example if they quote cheaper prices on their own website. “Not every positioning and […]
“Today the campfire is called a computer or a television … Drama goes back to the beginning of civilization around the campfire, where the tribe comes together, and they say, “My God, did you see what blah blah did with that mountain lion today?” And the other guy says, “I’ll tell you one better than that.” … [W}e tell stories that unite the tribe. We reinforce our tribal unity. We say, this is how we do things here.” David Mamet, MasterClass.com
The one thing you and I don’t have, many travel agents today don’t have much of either – and that’s time. More and more agents know the value of their time. Author and motivational speaker Simon Sinek, the keynote speaker at opening Virtuoso Travel Week, told the audience he doesn’t take clients who want him prove how he can help them. He says he only takes clients who trust him and share his values. Matthew Upchurch, chairman and CEO of […]
Telling stories is one of humankind’s abiding, defining impulses. The cave paintings at Lascaux in France and the Aboriginal wall paintings in Australia’s Kakadu National Park are very early examples of this—of people trying to make sense of their experience, and trying to share the sense they make. So when you become a travel storyteller, you’re tapping into one of the deepest and richest veins of the human experience. Read the rest of the story HERE.
Don’t just be the person who owns or runs a hospitality business. You can be an “expert” in one of your passions or hobbies. You should have already considered your Ideal Guest to be someone who likes the same things that you do. This makes attracting guests easier. If you are a super-fan of something, then guests will more likely want to come at your attraction or hotel, if they feel the experience will enhance some aspect of their fan-dom. […]
The days of the 1-hour keynote speech from a motivational speaker may be long gone. At the National Speaker Association Winter Conference, the theme “The Future of Speaking” invited images of holograms and robots. While at least one robot did make it to the stage, content instead focused primarily on an industry that’s listening to and learning from its audiences. Get the rest of the story about how to be a public speaker HERE.
Have you ever heard someone say that she wants to find herself? What she probably meant when she said that was that she felt disconnected from the person she thought she was or the person she wanted to be. Making significant changes to yourself when you’re involved in your daily job, family matters, and friendships can be extremely difficult. People you routinely interact with may not want you to change. Your boss is happy with how you perform your job […]