Personal branding is one of those things that brings up a lot of different thoughts to different people. From the perspective I’m using, personal branding is about becoming an influencer or a brand ambassador for your hospitality business. If you search YouTube for Instagram or any number of other social media sites you can find all sorts of influencers, bloggers or vloggers who are putting out content that helps people with their travels or helps them find out interesting things […]
Fifty Shades of Fame #3 Lulu is a self-publishing platform similar to Amazon’s CreateSpace. You can publish your book as a paperback there. And if you’re doing an e-book like the Kindle don’t forget about the other platforms you can use. Barnes & Noble has the Nook and iTunes (iBooks) can get you published on iPads or iPhones. These are methods that you can use if you haven’t set up a exclusive arrangement with Amazon on KDP Select.