Here’s just another reason you need to take control of your marketing and not rely on the OTAs to do the work for you: Ranking of hotels is not optimised to show best results for the consumer, but to achieve maximum profit for OTAs. According to a study by the Center for European Economic Research (ZEW), hotels are given inferior positions in the search results, for example if they quote cheaper prices on their own website. “Not every positioning and […]

Don’t just be the person who owns or runs a hospitality business. You can be an “expert” in one of your passions or hobbies. You should have already considered your Ideal Guest to be someone who likes the same things that you do. This makes attracting guests easier. If you are a super-fan of something, then guests will more likely want to come at your attraction or hotel, if they feel the experience will enhance some aspect of their fan-dom. […]