Don’t just be the person who owns or runs a hospitality business. You can be an “expert” in one of your passions or hobbies. You should have already considered your Ideal Guest to be someone who likes the same things that you do. This makes attracting guests easier. If you are a super-fan of something, then guests will more likely want to come at your attraction or hotel, if they feel the experience will enhance some aspect of their fan-dom. […]