A quarter of hotels more expensive on OTAs

Posted by mmallory in Jan, 2019

Here’s just another reason you need to take control of your marketing and not rely on the OTAs to do the work for you: Ranking of hotels is not optimised to show best results for the consumer, but to achieve maximum profit for OTAs. According to a study by the Center for European Economic Research […]

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The Fame Factor

Posted by mmallory in May, 2018

Don’t just be the person who owns or runs a hospitality business. You can be an “expert” in one of your passions or hobbies. You should have already considered your Ideal Guest to be someone who likes the same things that you do. This makes attracting guests easier. If you are a super-fan of something, […]

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5 Real-World Ideas to Promote Your URL

Posted by mmallory in Jun, 2017

Promoting your website online is terrific but there are actually are some reasons that you should promote it offline as well. You can get quite a bit of traffic by promoting offline, depending on what your URL actually is and how you advertise it. Obviously, you need to generate some interest with the way that […]

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Publicity for Tourism Resource Kit

Posted by mmallory in Mar, 2017

This training used to be part of a resource kit that was sold as a separate item. Download “Hospitality Publicity,” the main guide. Download the Publicity Checklist. Download the 101 Public Relations Tips. Download the “350 Headlines.” Download the “How to Write a News Report for CNN.” Download the HARO Overview. If you need publicity […]

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