Personal branding is one of those things that brings up a lot of different thoughts to different people. From the perspective I’m using, personal branding is about becoming an influencer or a brand ambassador for your hospitality business. If you search YouTube for Instagram or any number of other social media sites you can find all sorts of influencers, bloggers or vloggers who are putting out content that helps people with their travels or helps them find out interesting things […]
Fifty Shades of Fame #11 If you’re like me and you like to talk, podcasting may be an ideal way to get your message out. You can get a podcast onto iTunes fairly easily, and there are other podcast directories, depending on your niche. Podcasts can be motivational, instructional, or a series of interviews.
Fifty Shades of Fame #10 Another with method of marking yourself is video marketing. I’m sure you’ve heard of YouTube. It’s the second largest search engine in the world. It’s owned by Google, which means that videos ther get higher rankings automatically. If you are regularly creating videos about your subject, you can do them as slideshow videos or you can do “talking head” videos where you were visible on the screen, like the ones I’m doing lately. I would […]
Fifty Shades of Fame #8 There are four basic types of content you can create: writing, video, audio, and images. You need to pick the one that suits you best to be your main focus, and do the others as a supplement to help with your social media and/or blogging efforts.
Fifty Shades of Fame #7 Make sure that whatever your niche is that you look somewhat appropriate for it. If you work for a corporate hotel chain, your persona may have to be a bit dressed up. If your brand involves luxury travel, then very nice casual clothing with high-end accessories and grooming will be what you need. If it’s more budget or adventure-oriented, then there are particular looks for that. Try to meet your “tribe’s” expectation of what you […]
Fifty Shades of Fame #6 If you want to be seen as an authority, you have to brand yourself. Yyou have to decide what makes you different from any other person in your niche. It’s kind of like the universal selling proposition for a product. Determine what makes you unique and why your “tribe” should follow you.
Fifty Shades of Fame #5 Pick a specific niche in travel and then pick a subset of that niche for what you want to be an authority in. You won’t do very well if you pick a large niche like “Paris Travel” but if you come at it from a specific angle like personal finance for people who have no money or for college students then you’ve gotten down to a subset of the niche where you can actually establish […]
Fifty Shades of Fame #4 If you speak clearly, you can read you book out loud, record it, and turn it into an audio book. Amazon has Audible as it audio book platform. Apple’s iTunes has a provision to do audio books as well. If you’re not good at reading out loud, or your voice isn’t the best, you can hire someone to read for you. If you create an audio book, you will have an additional source of income […]
Fifty Shades of Fame #3 Lulu is a self-publishing platform similar to Amazon’s CreateSpace. You can publish your book as a paperback there. And if you’re doing an e-book like the Kindle don’t forget about the other platforms you can use. Barnes & Noble has the Nook and iTunes (iBooks) can get you published on iPads or iPhones. These are methods that you can use if you haven’t set up a exclusive arrangement with Amazon on KDP Select.