Personal branding is one of those things that brings up a lot of different thoughts to different people. From the perspective I’m using, personal branding is about becoming an influencer or a brand ambassador for your hospitality business. If you search YouTube for Instagram or any number of other social media sites you can find all sorts of influencers, bloggers or vloggers who are putting out content that helps people with their travels or helps them find out interesting things […]
You have a personal brand, whether you want to admit it or not. Most people just go through life with no strategy, and let other people think what they will about them. In the current world, “fame” is the most important currency a person can have. It’s the reason Donald Trump is the President of the United States and Kendall Jenner is the youngest female billionaire ever. Not everyone wants or needs that level of fame, but most people would […]
I am a guy who’s very multifaceted and there are several different things that I can help hospitality and tourism folks with. Publicity is one of those, Small Business Marketing: along those lines because I owned my own business for 17 years and learned all the marketing the hard way, and Personal Branding, which is something that I worked with while I was a solopreneur, running my own business. So I’ve decided to pick one of those to be my […]
Since it’s St. Patrick’s Day weekend, I thought this would be appropriate: One of the oldest marketing tricks in the book is to design your marketing campaigns around holiday promotions. Yet, most tourism businesses do very few strategic marketing campaigns to make the most of the holiday sales tradition in the marketplace. The fact that many businesses do not take advantage of this trend means they leave thousands of dollars in profit on the table each and every year. […]
The one thing you and I don’t have, many travel agents today don’t have much of either – and that’s time. More and more agents know the value of their time. Author and motivational speaker Simon Sinek, the keynote speaker at opening Virtuoso Travel Week, told the audience he doesn’t take clients who want him prove how he can help them. He says he only takes clients who trust him and share his values. Matthew Upchurch, chairman and CEO of […]
Telling stories is one of humankind’s abiding, defining impulses. The cave paintings at Lascaux in France and the Aboriginal wall paintings in Australia’s Kakadu National Park are very early examples of this—of people trying to make sense of their experience, and trying to share the sense they make. So when you become a travel storyteller, you’re tapping into one of the deepest and richest veins of the human experience. Read the rest of the story HERE.
The days of the 1-hour keynote speech from a motivational speaker may be long gone. At the National Speaker Association Winter Conference, the theme “The Future of Speaking” invited images of holograms and robots. While at least one robot did make it to the stage, content instead focused primarily on an industry that’s listening to and learning from its audiences. Get the rest of the story about how to be a public speaker HERE.
Have you ever heard someone say that she wants to find herself? What she probably meant when she said that was that she felt disconnected from the person she thought she was or the person she wanted to be. Making significant changes to yourself when you’re involved in your daily job, family matters, and friendships can be extremely difficult. People you routinely interact with may not want you to change. Your boss is happy with how you perform your job […]
Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films. Get a behind-the-scenes look at Sawyer Hartman’s filmmaking […]
This article explains one of the reasons you need to be “known” and market with “personality.” People don’t want faceless corporate chains – they want to work with real people. CMO by Adobe recently caught up with Virgin Holidays’ head of customer experience to ask him how they were going about delivering exceptional experiences for their customers. CMO.com: Everyone within the whole travel ecosystem seems to be vying to own the customer’s holiday’s experiences. So what makes Virgin Holidays different? […]