Don’t just be the person who owns or runs a hospitality business. You can be an “expert” in one of your passions or hobbies. You should have already considered your Ideal Guest to be someone who likes the same things that you do. This makes attracting guests easier. If you are a super-fan of something, then guests will more likely want to come at your attraction or hotel, if they feel the experience will enhance some aspect of their fan-dom. […]
Author Archives: mmallory
The days of the 1-hour keynote speech from a motivational speaker may be long gone. At the National Speaker Association Winter Conference, the theme “The Future of Speaking” invited images of holograms and robots. While at least one robot did make it to the stage, content instead focused primarily on an industry that’s listening to and learning from its audiences. Get the rest of the story about how to be a public speaker HERE.
Have you ever heard someone say that she wants to find herself? What she probably meant when she said that was that she felt disconnected from the person she thought she was or the person she wanted to be. Making significant changes to yourself when you’re involved in your daily job, family matters, and friendships can be extremely difficult. People you routinely interact with may not want you to change. Your boss is happy with how you perform your job […]
Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films. Get a behind-the-scenes look at Sawyer Hartman’s filmmaking […]
This article explains one of the reasons you need to be “known” and market with “personality.” People don’t want faceless corporate chains – they want to work with real people. CMO by Adobe recently caught up with Virgin Holidays’ head of customer experience to ask him how they were going about delivering exceptional experiences for their customers. CMO.com: Everyone within the whole travel ecosystem seems to be vying to own the customer’s holiday’s experiences. So what makes Virgin Holidays different? […]
A friend and I were chatting about his personal brand. He’s a teacher and he wants to build a personal brand in his subject…leadership. So I told him to create content. Several weeks later, he put out his first video. And my response was “Man, you gotta put out content a lot faster. The tortoise doesn’t beat the hare in this game.” The reason it took him so long is because he’s a perfectionist. And that’s why I made this […]
David Meerman Scott coined the term “newsjacking” to describe tying in to current news with your story. Normally, it’s a very good idea. During a disaster or other terrible happening, the normal method of newsjacking will just make you look like an insensitive opportunist. That’s probably not what you want. It’s a difficult time to use PR effectively, so focus on other outreach efforts. If you are contributing in some positive way to help those who are suffering, without looking […]