This is the first in a series showing how I write my non-fiction books. Watch while I show you my process.
Author Archives: mmallory
A friend and I were chatting about his personal brand. He’s a teacher and he wants to build a personal brand in his subject…leadership. So I told him to create content. Several weeks later, he put out his first video. And my response was “Man, you gotta put out content a lot faster. The tortoise doesn’t beat the hare in this game.” The reason it took him so long is because he’s a perfectionist. And that’s why I made this […]
David Meerman Scott coined the term “newsjacking” to describe tying in to current news with your story. Normally, it’s a very good idea. During a disaster or other terrible happening, the normal method of newsjacking will just make you look like an insensitive opportunist. That’s probably not what you want. It’s a difficult time to use PR effectively, so focus on other outreach efforts. If you are contributing in some positive way to help those who are suffering, without looking […]
Whether it’s a group of influencers exploring a thousand-year-old mountaintop mosque in Tunisia or hiking through the Atacama Desert in Chile, the winners of the United Nations World Tourism Organization’s annual video competition show off each country’s landscapes and how seeing them with friends makes all the difference. The UN agency announced the winners earlier this month during its General Assembly in Chengdu, China. UNWTO member states’ national tourism boards could submit videos from national tourism marketing campaigns covering 2011 […]
Whether you liked or hated him, you have to admit Hugh Hefner blazed his own trail like very few people do … until he passed away yesterday at the Playboy Mansion in Los Angeles. “Hef” was not only a perve in a bathrobe, he was also a visionary entrepreneur and a great illustration of what you can strive for: Create your own niche: Playboy is known for its nude photos but it was much more than that. For instance, the […]
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Fifty Shades of Fame #11 If you’re like me and you like to talk, podcasting may be an ideal way to get your message out. You can get a podcast onto iTunes fairly easily, and there are other podcast directories, depending on your niche. Podcasts can be motivational, instructional, or a series of interviews.
Scrolling through travel bloggers’ Instagram feeds can give you a serious case of wanderlust, but sometimes the stuff they post seems a little too good to be true. According to some of her followers, such might the case for 26-year-old travel blogger Amelia Liana, who has been accused of photoshopping her pictures from different destinations all over the world, The Times reports. In a now-deleted post from Amelia’s account purportedly taken at the top of New York City’s Rockefeller Center, […]
Just tell the app your origin airport, and the dates you can to travel, and how much you can afford, and it will return back with a list of potential destinations. Search results are gorgeously illustrated with photos of each potential place to visit. When you click through, they’re annotated with information about the weather and temperature of the place – so you can avoid getting washed out on your long-awaited vacation. The ability to refine search results is limited. […]