Here’s just another reason you need to take control of your marketing and not rely on the OTAs to do the work for you: Ranking of hotels is not optimised to show best results for the consumer, but to achieve maximum profit for OTAs. According to a study by the Center for European Economic Research (ZEW), hotels are given inferior positions in the search results, for example if they quote cheaper prices on their own website. “Not every positioning and […]
Author Archives: mmallory
“Today the campfire is called a computer or a television … Drama goes back to the beginning of civilization around the campfire, where the tribe comes together, and they say, “My God, did you see what blah blah did with that mountain lion today?” And the other guy says, “I’ll tell you one better than that.” … [W}e tell stories that unite the tribe. We reinforce our tribal unity. We say, this is how we do things here.” David Mamet, MasterClass.com
The one thing you and I don’t have, many travel agents today don’t have much of either – and that’s time. More and more agents know the value of their time. Author and motivational speaker Simon Sinek, the keynote speaker at opening Virtuoso Travel Week, told the audience he doesn’t take clients who want him prove how he can help them. He says he only takes clients who trust him and share his values. Matthew Upchurch, chairman and CEO of […]
Telling stories is one of humankind’s abiding, defining impulses. The cave paintings at Lascaux in France and the Aboriginal wall paintings in Australia’s Kakadu National Park are very early examples of this—of people trying to make sense of their experience, and trying to share the sense they make. So when you become a travel storyteller, you’re tapping into one of the deepest and richest veins of the human experience. Read the rest of the story HERE.
Don’t just be the person who owns or runs a hospitality business. You can be an “expert” in one of your passions or hobbies. You should have already considered your Ideal Guest to be someone who likes the same things that you do. This makes attracting guests easier. If you are a super-fan of something, then guests will more likely want to come at your attraction or hotel, if they feel the experience will enhance some aspect of their fan-dom. […]
The days of the 1-hour keynote speech from a motivational speaker may be long gone. At the National Speaker Association Winter Conference, the theme “The Future of Speaking” invited images of holograms and robots. While at least one robot did make it to the stage, content instead focused primarily on an industry that’s listening to and learning from its audiences. Get the rest of the story about how to be a public speaker HERE.
Have you ever heard someone say that she wants to find herself? What she probably meant when she said that was that she felt disconnected from the person she thought she was or the person she wanted to be. Making significant changes to yourself when you’re involved in your daily job, family matters, and friendships can be extremely difficult. People you routinely interact with may not want you to change. Your boss is happy with how you perform your job […]
Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films. Get a behind-the-scenes look at Sawyer Hartman’s filmmaking […]
This article explains one of the reasons you need to be “known” and market with “personality.” People don’t want faceless corporate chains – they want to work with real people. CMO by Adobe recently caught up with Virgin Holidays’ head of customer experience to ask him how they were going about delivering exceptional experiences for their customers. CMO.com: Everyone within the whole travel ecosystem seems to be vying to own the customer’s holiday’s experiences. So what makes Virgin Holidays different? […]