You have a personal brand, whether you want to admit it or not. Most people just go through life with no strategy, and let other people think what they will about them. In the current world, “fame” is the most important currency a person can have. It’s the reason Donald Trump is the President of the United States and Kendall Jenner is the youngest female billionaire ever. Not everyone wants or needs that level of fame, but most people would […]
Author Archives: mmallory
I am a guy who’s very multifaceted and there are several different things that I can help hospitality and tourism folks with. Publicity is one of those, Small Business Marketing: along those lines because I owned my own business for 17 years and learned all the marketing the hard way, and Personal Branding, which is something that I worked with while I was a solopreneur, running my own business. So I’ve decided to pick one of those to be my […]
Since it’s St. Patrick’s Day weekend, I thought this would be appropriate: One of the oldest marketing tricks in the book is to design your marketing campaigns around holiday promotions. Yet, most tourism businesses do very few strategic marketing campaigns to make the most of the holiday sales tradition in the marketplace. The fact that many businesses do not take advantage of this trend means they leave thousands of dollars in profit on the table each and every year. […]
Here’s just another reason you need to take control of your marketing and not rely on the OTAs to do the work for you: Ranking of hotels is not optimised to show best results for the consumer, but to achieve maximum profit for OTAs. According to a study by the Center for European Economic Research (ZEW), hotels are given inferior positions in the search results, for example if they quote cheaper prices on their own website. “Not every positioning and […]
“Today the campfire is called a computer or a television … Drama goes back to the beginning of civilization around the campfire, where the tribe comes together, and they say, “My God, did you see what blah blah did with that mountain lion today?” And the other guy says, “I’ll tell you one better than that.” … [W}e tell stories that unite the tribe. We reinforce our tribal unity. We say, this is how we do things here.” David Mamet, MasterClass.com
The one thing you and I don’t have, many travel agents today don’t have much of either – and that’s time. More and more agents know the value of their time. Author and motivational speaker Simon Sinek, the keynote speaker at opening Virtuoso Travel Week, told the audience he doesn’t take clients who want him prove how he can help them. He says he only takes clients who trust him and share his values. Matthew Upchurch, chairman and CEO of […]
Telling stories is one of humankind’s abiding, defining impulses. The cave paintings at Lascaux in France and the Aboriginal wall paintings in Australia’s Kakadu National Park are very early examples of this—of people trying to make sense of their experience, and trying to share the sense they make. So when you become a travel storyteller, you’re tapping into one of the deepest and richest veins of the human experience. Read the rest of the story HERE.
Don’t just be the person who owns or runs a hospitality business. You can be an “expert” in one of your passions or hobbies. You should have already considered your Ideal Guest to be someone who likes the same things that you do. This makes attracting guests easier. If you are a super-fan of something, then guests will more likely want to come at your attraction or hotel, if they feel the experience will enhance some aspect of their fan-dom. […]
The days of the 1-hour keynote speech from a motivational speaker may be long gone. At the National Speaker Association Winter Conference, the theme “The Future of Speaking” invited images of holograms and robots. While at least one robot did make it to the stage, content instead focused primarily on an industry that’s listening to and learning from its audiences. Get the rest of the story about how to be a public speaker HERE.