How to Create a Personal Brand

Post Image

When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are. But what about Angelina Jolie? David Beckham? Tim Ferriss? How about Pat Flynn? Or Hulk Hogan? Because actually, these are brands too. We know the […]

Read more

5 Real-World Ideas to Promote Your URL

Post Image

Promoting your website online is terrific but there are actually are some reasons that you should promote it offline as well. You can get quite a bit of traffic by promoting offline, depending on what your URL actually is and how you advertise it. Obviously, you need to generate some interest with the way that you’re distributing your URL. When you have the perfect set up, here are five real-world ideas to get the word out there.   Put your […]

Read more

Personal Branding Tip – Have the Right Look.

Fifty Shades of Fame #7 Make sure that whatever your niche is that you look somewhat appropriate for it. If you work for a corporate hotel chain, your persona may have to be a bit dressed up. If your brand involves luxury travel, then very nice casual clothing with high-end accessories and grooming will be what you need. If it’s more budget or adventure-oriented, then there are particular looks for that. Try to meet your “tribe’s” expectation of what you […]

Read more

Personal Branding Tip – What Makes You Different?

Fifty Shades of Fame #6 If you want to be seen as an authority, you have to brand yourself. Yyou have to decide what makes you different from any other person in your niche. It’s kind of like the universal selling proposition for a product. Determine what makes you unique and why your “tribe” should follow you.

Read more

Personal Branding Tip – Pick a Specific Niche

Fifty Shades of Fame #5 Pick a specific niche in travel and then pick a subset of that niche for what you want to be an authority in. You won’t do very well if you pick a large niche like “Paris Travel” but if you come at it from a specific angle like personal finance for people who have no money or for college students then you’ve gotten down to a subset of the niche where you can actually establish […]

Read more

Personal Branding Tip – Make an Audio Book, Too

Fifty Shades of Fame #4 If you speak clearly, you can read you book out loud, record it, and turn it into an audio book. Amazon has Audible as it audio book platform. Apple’s iTunes has a provision to do audio books as well. If you’re not good at reading out loud, or your voice isn’t the best, you can hire someone to read for you. If you create an audio book, you will have an additional source of income […]

Read more

Personal Branding Tip – Don’t Forget Lulu, Barnes & Noble, and iBooks

Fifty Shades of Fame #3 Lulu is a self-publishing platform similar to Amazon’s CreateSpace. You can publish your book as a paperback there. And if you’re doing an e-book like the Kindle don’t forget about the other platforms you can use. Barnes & Noble has the Nook and iTunes (iBooks) can get you published on iPads or iPhones. These are methods that you can use if you haven’t set up a exclusive arrangement with Amazon on KDP Select.

Read more

Personal Branding Tip – Start at Amazon with CreateSpace and Kindle

Fifty Shades of Fame #2 Self-publishing is now easy with Amazon’s help. A new viable method of getting a paper book published, whether you strictly sell through Amazon or if you use Amazon’s expanded services to sell through other avenues like bookstores. Amazon has a process called CreateSpace which allows you to upload Adobe Acrobat or MS Word files and publish your own book. This is a great way to get started if you need a book in print. I […]

Read more

Personal Branding Tip – Write a Book

“Bottom line – be the One Who Wrote the Book. Author Status wins elections, captures the best clients, gets the Reality TV deals, garners media attention and makes you talked-about; always a key part of fame.” – Jay Jessup and Maggie Jessup Non-Fiction Writing Cheat Sheet * Find 2 or three best sellers on your topic * Pick the chapters from each book that address the topics you want in your book. * Write down the top 2 or 3 […]

Read more

Fifty Shades of Fame – A New Tip Series

Once upon a time, you could go to school, get a job, and make a good living in relative anonymity. For some, that may still be a possibility, but for most people in the modern world, you need to have an edge and stand out. This is about developing your “fame.” It’s not necessarily fame in the Hollywood sense, although you certainly have the possibility of that. It’s becoming a known person in your field. Our society has shown that […]

Read more