Travelers look for the human touch

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This article explains one of the reasons you need to be “known” and market with “personality.” People don’t want faceless corporate chains – they want to work with real people. CMO by Adobe recently caught up with Virgin Holidays’ head of customer experience to ask him how they were going about delivering exceptional experiences for their customers. CMO.com: Everyone within the whole travel ecosystem seems to be vying to own the customer’s holiday’s experiences. So what makes Virgin Holidays different? […]

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How to plan out your book

This is the first in a series showing how I write my non-fiction books. Watch while I show you my process.

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So You Want To Write A Book

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I’m going to start writing a new book next week, and I’m inviting you to see how I do it. – No charge! I’ll show you the exact steps I go through, from start to finish. Stay tuned!

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This is how Benji Bruce creates content with his phone (content workflow process)

A friend and I were chatting about his personal brand. He’s a teacher and he wants to build a personal brand in his subject…leadership. So I told him to create content. Several weeks later, he put out his first video. And my response was “Man, you gotta put out content a lot faster. The tortoise doesn’t beat the hare in this game.” The reason it took him so long is because he’s a perfectionist. And that’s why I made this […]

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Now is not the time to NewsJack.

David Meerman Scott coined the term “newsjacking” to describe tying in to current news with your story. Normally, it’s a very good idea. During a disaster or other terrible happening, the normal method of newsjacking will just make you look like an insensitive opportunist. That’s probably not what you want. It’s a difficult time to use PR effectively, so focus on other outreach efforts. If you are contributing in some positive way to help those who are suffering, without looking […]

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Best Tourism Videos of 2017 Highlight the Art of Storytelling

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Whether it’s a group of influencers exploring a thousand-year-old mountaintop mosque in Tunisia or hiking through the Atacama Desert in Chile, the winners of the United Nations World Tourism Organization’s annual video competition show off each country’s landscapes and how seeing them with friends makes all the difference. The UN agency announced the winners earlier this month during its General Assembly in Chengdu, China. UNWTO member states’ national tourism boards could submit videos from national tourism marketing campaigns covering 2011 […]

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“Life is too short to be living somebody else’s dream.”

Whether you liked or hated him, you have to admit Hugh Hefner blazed his own trail like very few people do … until he passed away yesterday at the Playboy Mansion in Los Angeles. “Hef” was not only a perve in a bathrobe, he was also a visionary entrepreneur and a great illustration of what you can strive for: Create your own niche: Playboy is known for its nude photos but it was much more than that. For instance, the […]

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9 “Simple” Steps to Become a Thought Leader in Your Industry

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Click To Enlarge Via Salesforce

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Personal Branding Tip – Talk Your Way to the Top!

  Fifty Shades of Fame #11 If you’re like me and you like to talk, podcasting may be an ideal way to get your message out. You can get a podcast onto iTunes fairly easily, and there are other podcast directories, depending on your niche. Podcasts can be motivational, instructional, or a series of interviews.

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Travel Blogger Defends Instagram Images After Photoshop Accusations

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Scrolling through travel bloggers’ Instagram feeds can give you a serious case of wanderlust, but sometimes the stuff they post seems a little too good to be true. According to some of her followers, such might the case for 26-year-old travel blogger Amelia Liana, who has been accused of photoshopping her pictures from different destinations all over the world, The Times reports. In a now-deleted post from Amelia’s account purportedly taken at the top of New York City’s Rockefeller Center, […]

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