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Why independent hotels are thriving

The data has spoken. In 2016, sweeping uptakes in occupancy, average daily rate, and revenue per available room revealed that independent hotel properties outperformed their branded brethren. Now, we find ourselves at the point in the lodging cycle where the non-branded universe is showing stronger growth rates than the chains. This is excellent news for […]

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Is booking travel through a site like Expedia worth it?

Points programs aside, there isn’t really any benefit to booking travel through a site like Expedia. Travelers can get the same deal, if not a better one, booking directly with an airline or hotel. While these sites say you can get a better deal if you combine your flight and hotel, most hotels come with […]

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Why travel agents own the luxury market

Yes, there are still doubters and yes, there will be luxury sold directly via online services – but suppliers that want to show real ROI, robustly embracing the trade is the smart strategy. There are many reasons you are thriving in the luxury arena. The rich have the wherewithal to hire people to do time […]

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Digital trends that are transforming the travel industry in 2017

The experience economy has created an atmosphere that encourages and values experiences above material possessions. Sharing these travel experiences online and offline with family, friends and fellow travelers has become its own form of currency. Digital breeds disloyalty. Before it came along, Judy from New Jersey went to her local travel agent to book her […]

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UK consumers save and sacrifice to afford to travel

There are plenty of Americans who will do this as well. See my article after this one. – MM UK consumers will cut back on eating and drinking out before sacrificing on leisure travel, according to February 2017 research that examined attitudes about discretionary spending. Based on a survey of 2,000 consumers ages 18 and […]

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Understanding guest experience and loyalty

I continue to stand by the fact that you need to create a unique hotel experience for your area, targeted at a very specific group of people who spend for what they truly want, than to hope your “same as everyone else” hotel gets more bookings. – MM Experience Hotel recently analyzed over 100,000 hotel […]

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Facebook: Traveling companion for the next decade?

You should be leveraging Facebook ads, groups, and Facebook Live (as well as posts) to maximize your reach to your “ideal guest.” Right now, no other platform is going to give you as much direct contact. – MM As the social giant continues to make inroads into the travel industry, Lee McCabe, global head of […]

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Reach highly engaged customers with Facebook Dynamic Ads for Travel

I don’t know entirely how DAT works, but Facebooks ads are one of the most effective paid advertising methods you can use for direct bookings. – MM With the shift from Dynamic Product Ads (DAP) to Dynamic Ads for Travel (DAT), travel brands are now able to reach a highly engaged audience. For groups like […]

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New study shatters Airbnb homesharing myth

The American Hotel & Lodging Association released a new report that examines the rise of commercial activity taking place on Airbnb nationwide. The study shows that Airbnb “hosts” renting out two or more entire home units are the fastest growing segment of Airbnb’s business in the U.S. The American Hotel & Lodging Association (AHLA) released […]

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TMCs reiterate travel reduction to U.S. in response to travel ban

Forty-four percent of 125 travel managers responding to the ACTE survey said the provisions of the new executive order would cause travel difficulties for their companies, with 6 percent of those citing “significant” difficulties. Fifty-five percent said the executive order had heightened their sense of threat toward their U.S.-based travelers who travel abroad. Nine percent […]

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