Category Archives: Tourism Marketing

5 Real-World Ideas to Promote Your URL


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Promoting your website online is terrific but there are actually are some reasons that you should promote it offline as well. You can get quite a bit of traffic by promoting offline, depending on what your URL actually is and how you advertise it. Obviously, you need to generate some interest with the way that you’re distributing your URL. When you have the perfect set up, here are five real-world ideas to get the word out there.   Put your […]

Writing email subject lines that get prospects to open, read, and respond


Email subject lines are important. Why? Because people do judge newsletters by their subjects. And here’s the bombshell: 30% of email recipients decide whether to open an email solely based on its subject line. And 69% of email recipients report email as spam based solely on the subject line. But this is not yet another post about writing email subjects. Instead, I’ll focus on compelling, hands-on tips that will help you reach the point where your subscribers can’t help but […]

5 top social media trends to watch in 2017


In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of virtual reality, here are just a few things to look for in 2017. 1. Twitter’s demise. It’s almost time for Twitter to say bye-bye. Stock is down 29 percent year to date. Top executives, including CTO Adam Messenger, are leaving. User numbers are not growing. Pew Research Center reports 24 percent of online adults use Twitter, up just 1 percent from one year earlier. […]

What to look for when working with influencers


Interest in influencer marketing continues to increase – and prices are rising in tandem – but measurement capabilities haven’t kept pace. Measurement starts with evaluating which influencers to work with, according to Debra Aho Williamson, eMarketer principal analyst and author of our new report, “Measuring Influencer Marketing: A Guide for Marketers.” (Subscribers to eMarketer PRO can read the full report here.) “Best practices include looking beyond the size of an influencer’s audience, matching the influencer’s audience to your target audience […]

Why you need to stop selling travel (and start telling better stories)


A post this week on Hotel and Resort Insider declared that two of the three travel trends for 2014 were ‘The Green Revolution’ and ‘Travelers Today Aspire for a Meaningful Holiday’. (The third trend I will talk about in the final paragraph). How then, can businesses  marketing responsible tourism respond? First, they need to understand why these trends are happening. At its worst tourism is homogenous and destructive. It is disconnected from the places and communities around it. It lays waste […]

Email is 40 times more effective than Facebook and Twitter combined


If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works. E-mail remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined. If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works. E-mail remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook […]