Category Archives: Articles

Travel Blogger Defends Instagram Images After Photoshop Accusations

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Scrolling through travel bloggers’ Instagram feeds can give you a serious case of wanderlust, but sometimes the stuff they post seems a little too good to be true. According to some of her followers, such might the case for 26-year-old travel blogger Amelia Liana, who has been accused of photoshopping her pictures from different destinations all over the world, The Times reports. In a now-deleted post from Amelia’s account purportedly taken at the top of New York City’s Rockefeller Center, […]

4 Terrific Ways to Use Current Events to Drive Traffic

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Current events can be a great way to drive traffic to your website. If you have a blog and you are including current events in a blog post, you might be able to get a small part of the huge traffic that comes with current events. Here are some of the ways that you can use news articles or current events to drive traffic to your site. First, make sure that you are getting the latest current events. You should […]

How to Look More Professional as a Brand

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If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to […]

How to Create a Personal Brand

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When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are. But what about Angelina Jolie? David Beckham? Tim Ferriss? How about Pat Flynn? Or Hulk Hogan? Because actually, these are brands too. We know the […]

Why independent hotels are thriving

The data has spoken. In 2016, sweeping uptakes in occupancy, average daily rate, and revenue per available room revealed that independent hotel properties outperformed their branded brethren. Now, we find ourselves at the point in the lodging cycle where the non-branded universe is showing stronger growth rates than the chains. This is excellent news for investors and owners of non-branded hotels. To put this into context, brands and chains dominate the U.S. hotel industry. Of all available rooms, approximately two-thirds […]

Why travel agents own the luxury market

Yes, there are still doubters and yes, there will be luxury sold directly via online services – but suppliers that want to show real ROI, robustly embracing the trade is the smart strategy. There are many reasons you are thriving in the luxury arena. The rich have the wherewithal to hire people to do time consuming tasks for them, be it managing their finances, keeping their lawns and gardens pretty, or decorating their homes. While it’s possible to do those […]

Hitwise travel study shows growing power of YouTube

A study by analysts Hitwise has highlighted a significant rise in the number of Brits using YouTube to research holiday destinations. The findings, taken from an online pool of 3 million UK users, showed sites such as Tripadvisor, Skyscanner and Trivago have seen an average 51% increase in traffic deriving from YouTube in the last three years. The Hitwise research found comparison website Skyscanner has risen in the ranks receiving a 59% increase in traffic deriving from YouTube. TripAdvisor, however, […]

Do You Have the “Fame Factor?”

Don’t just be the person who owns or runs a hotel. You can be an “expert” in one of your passions or hobbies. You should have already considered your Ideal Guest to be someone who likes the same things that you do. This makes attracting guests easier. If you are a super-fan of something, then guests will more likely want to stay at your hotel, if they feel the experience will enhance some aspect of their fan-dom. If you love […]