Category Archives: Articles

Exploring with Top Travel YouTuber Sawyer Hartman |


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    Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films. Get a behind-the-scenes look at Sawyer Hartman’s filmmaking […]

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Travelers look for the human touch |


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This article explains one of the reasons you need to be “known” and market with “personality.” People don’t want faceless corporate chains – they want to work with real people. CMO by Adobe recently caught up with Virgin Holidays’ head of customer experience to ask him how they were going about delivering exceptional experiences for their customers. CMO.com: Everyone within the whole travel ecosystem seems to be vying to own the customer’s holiday’s experiences. So what makes Virgin Holidays different? […]

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So You Want To Write A Book |


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I’m going to start writing a new book next week, and I’m inviting you to see how I do it. – No charge! I’ll show you the exact steps I go through, from start to finish. Stay tuned!

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Now is not the time to NewsJack. |


David Meerman Scott coined the term “newsjacking” to describe tying in to current news with your story. Normally, it’s a very good idea. During a disaster or other terrible happening, the normal method of newsjacking will just make you look like an insensitive opportunist. That’s probably not what you want. It’s a difficult time to use PR effectively, so focus on other outreach efforts. If you are contributing in some positive way to help those who are suffering, without looking […]

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“Life is too short to be living somebody else’s dream.” |


Whether you liked or hated him, you have to admit Hugh Hefner blazed his own trail like very few people do … until he passed away yesterday at the Playboy Mansion in Los Angeles. “Hef” was not only a perve in a bathrobe, he was also a visionary entrepreneur and a great illustration of what you can strive for: Create your own niche: Playboy is known for its nude photos but it was much more than that. For instance, the […]

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9 “Simple” Steps to Become a Thought Leader in Your Industry |


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Click To Enlarge Via Salesforce

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Travel Blogger Defends Instagram Images After Photoshop Accusations |


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Scrolling through travel bloggers’ Instagram feeds can give you a serious case of wanderlust, but sometimes the stuff they post seems a little too good to be true. According to some of her followers, such might the case for 26-year-old travel blogger Amelia Liana, who has been accused of photoshopping her pictures from different destinations all over the world, The Times reports. In a now-deleted post from Amelia’s account purportedly taken at the top of New York City’s Rockefeller Center, […]

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4 Terrific Ways to Use Current Events to Drive Traffic |


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Current events can be a great way to drive traffic to your website. If you have a blog and you are including current events in a blog post, you might be able to get a small part of the huge traffic that comes with current events. Here are some of the ways that you can use news articles or current events to drive traffic to your site. First, make sure that you are getting the latest current events. You should […]

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How to Look More Professional as a Brand |


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If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to […]

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How to Create a Personal Brand |


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When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are. But what about Angelina Jolie? David Beckham? Tim Ferriss? How about Pat Flynn? Or Hulk Hogan? Because actually, these are brands too. We know the […]

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