Author Archives: mmallory

Personal Branding Tip – Talk Your Way to the Top!

  Fifty Shades of Fame #11 If you’re like me and you like to talk, podcasting may be an ideal way to get your message out. You can get a podcast onto iTunes fairly easily, and there are other podcast directories, depending on your niche. Podcasts can be motivational, instructional, or a series of interviews.

Travel Blogger Defends Instagram Images After Photoshop Accusations

Post Image

Scrolling through travel bloggers’ Instagram feeds can give you a serious case of wanderlust, but sometimes the stuff they post seems a little too good to be true. According to some of her followers, such might the case for 26-year-old travel blogger Amelia Liana, who has been accused of photoshopping her pictures from different destinations all over the world, The Times reports. In a now-deleted post from Amelia’s account purportedly taken at the top of New York City’s Rockefeller Center, […]

Wander helps you travel spontaneously – to a budget

Post Image

Just tell the app your origin airport, and the dates you can to travel, and how much you can afford, and it will return back with a list of potential destinations. Search results are gorgeously illustrated with photos of each potential place to visit. When you click through, they’re annotated with information about the weather and temperature of the place – so you can avoid getting washed out on your long-awaited vacation. The ability to refine search results is limited. […]

The World’s Top 10 Travel Influencers, According To Forbes

Like it or not, “travel influencer” is a bona fide job in the tech-savvy, heavily filtered age of Instagram and Snapchat. These perma-sightseers have racked up serious air miles and follower counts with their impossibly aspirational snaps of sunsets and cityscapes. And though you likely want to scoff at their so-called “careers” (it’s just envy, admit it), they now carry so much clout even Forbes is recognising them. Forbes‘ infamous annual Rich List has just been joined by its first […]

Personal Branding Tip – Lights, Camera, Action!

Fifty Shades of Fame #10 Another with method of marking yourself is video marketing. I’m sure you’ve heard of YouTube. It’s the second largest search engine in the world. It’s owned by Google, which means that videos ther get higher rankings automatically. If you are regularly creating videos about your subject, you can do them as slideshow videos or you can do “talking head” videos where you were visible on the screen, like the ones I’m doing lately. I would […]

Personal Branding Tip – You Gotta Blog.

Fifty Shades of Fame #9 It goes without saying that these days you want to have a blog. A blog is the “home base” you use to establish yourself. You can post any type of content there, including curated content from others.

Once the Travel Bug Bites…

Post Image

“Once the travel bug bites there is no known antidote and I know that I shall be happily infected until the end of my life” – Michael Palin

Personal Branding Tip – Pick Your Type of Content to Own.

Fifty Shades of Fame #8 There are four basic types of content you can create: writing, video, audio, and images. You need to pick the one that suits you best to be your main focus, and do the others as a supplement to help with your social media and/or blogging efforts.

4 Terrific Ways to Use Current Events to Drive Traffic

Post Image

Current events can be a great way to drive traffic to your website. If you have a blog and you are including current events in a blog post, you might be able to get a small part of the huge traffic that comes with current events. Here are some of the ways that you can use news articles or current events to drive traffic to your site. First, make sure that you are getting the latest current events. You should […]

How to Look More Professional as a Brand

Post Image

If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to […]